Redecorating a hospitality business is incredibly expensive. Furniture costs a lot, fixtures cost a lot, equipment costs a lot. It’s especially cost-prohibitive if you need to close the doors for any length of time while your contractors work their magic inside, even though it’s always worth it on the flip side.
The good news is there are many cheap and easy things you can do to revamp your hospitality business. This will improve your customer experiences, which in turn increases your cash flow.
Want some help with your POS technology? Give our friendly team a call.
Lights, lights, lights
The easiest way to revamp a space? Change your lights! It’s a great way to add ambience, create a mood, and change your entire look while keeping your costs as low as possible. All you need to do is decide on a theme: suspended bulbs, old-timey brass lamps, industrial-style fittings, eye-catching shades, the choice is yours.
The most obvious reason for looking at lights first, of course, is because that’s what helps customers see the rest of your decor. You could warm up a cool space by adding soft yellow string lights, or brighten up an out-of-date area with strategically-placed white LEDs. If this is the only thing you do, it will be a step in the right direction.
Add a little greenery
You’d never serve plates without a garnish, right? You can apply the same principle to your space. Many Alaskans keep plants in their homes to keep the space feeling fresh during the long winters, so why not add a few to your hospitality business? It’s a great way to add a bit of fresh air and life to a tired space with minimal effort.
Choose low-maintenance, evergreen species, and create a roster to ensure they’re watered on time. You can put them in big decorative pots on the floor, arrange them on the bar or counter-top, use them to separate spaces, or even suspend them from the ceiling. The only real limitation, when it comes to plants, is your imagination.
If this year has taught us anything, it’s that cashless payments are the way of the future. The outbreak of COVID-19 has highlighted the importance of well-functioning POS systems that mean businesses can accept payments without having to rely on grubby cash and coins. The only trouble is knowing where to start.
The knowledgeable team at Cornerstone Credit Services specializes in credit and debit card processing. We offer a number of products targeted to address the specific needs of businesses, such as mobile payments, to ensure your customers get the best possible experience. We’re also always here to provide support and answer questions.
While we’re on the topic of customer experience, why not reward your best customers? Loyalty cards are proven to boost revenue with only a small investment cost, because they keep people coming back time and time again. It’s a small touch, but improving customer experience will activate word-of-mouth recommendations.
If you’re not doing so already, you can also consider offering gift cards. These are always popular, they act as an advertising stream for your business, they make it really easy to track conversions, and they often create additional revenue because they’re nearly always redeemed for more than the value of the card.
Introduce some color
A splash of paint will instantly revamp your space. Changing your color can be a big decision, because it says a lot about the kind of experience you offer your guests, but it’s something you can quickly change while your doors are closed to modernize your look and make your hospitality business much more welcoming.
It’s also a great way to revamp your digital presence. You can add accents of the same colour to your website, logo, Facebook page, Instagram page, and emails to pleasantly surprise the people who interact with your brand online and encourage them to stop by for a meal or a drink if they haven’t visited in a while.
We can help with a new POS system, as well as loyalty and gift cards, to take your customer experience to the next level. Talk to our team.